Image by fredcavazza via Flickr Have you ever heard of the song, “Who let the dogs out?” Of course you have! Just the shear mention of it probably has you cringing and wanting to shout out, “Who… who. who!” at that same time. Like most people, when you first heard it, you probably thought, ” [...]
Image via Wikipedia While I was bouncing around Germany when I was 18 years old, I heard what was claimed to be an old German saying… “The stupid farmer grows the biggest potato.” The person who shared these words of wisdom did so with a mischievous smile that instantly said, “figure that one out.” “Whoa! [...]
Image via CrunchBase Google analytics is awesome! If you have a website/blog then you need google analytics to let you know how well you are doing. But what does analytics have to do with social media? EVERYTHING! If you are trying to drive traffic to your blog/website through social media tactics, how else are you [...]
Image via Wikipedia I’ve been doing this for about two and a half years now and while that doesn’t sound like a lot of time, in social media marketing terms, I’ve been at it forever. I’ve seen Facebook go through 3 major overhauls, watched as YouTube implemented their profit model and watched the number of [...]
If you listened to my podcast posted last week, you’ll know that I have mixed feelings about FaceBook. It is an awesome marketing tool, yet can be a bit cumbersome to navigate and manipulate. That being said, it does provide many opportunities for businesses to effectively build brand loyalty and drive sales (yes… you can [...]
Image via Wikipedia “You gotta fight… for your right… to Paaarrrty!” ~ Beastie Boys I grew up in a small town outside of Fresno, CA. Currently the town boasts a population of a whopping 50k people. That is a huge increase from the 30k people that inhabited the town in my youth. The economic stability [...]
Image via Wikipedia How do you get people engaged online? Well, the same tactics you use to engage people in conversation in the real world… you ask questions. But, you don’t just ask questions for the sake of asking. Engaging your followers just for the sake of engagement doesn’t really accomplish anything except filling up [...]
Image via CrunchBase Twitter is a powerful social media tool and I consider it one of the big three, those being Facebook, YouTube and then of course twitter. I’ve taught training courses in it, built twitter followings for clients and am actively “tweeting.” It has definitely found its use in the social media realm and [...]