Image via Wikipedia I’ve been doing this for about two and a half years now and while that doesn’t sound like a lot of time, in social media marketing terms, I’ve been at it forever.  I’ve seen Facebook go through 3 major overhauls, watched as YouTube implemented their profit model and watched the number of  [...]

If you listened to my podcast posted last week, you’ll know that I have mixed feelings about FaceBook.  It is an awesome marketing tool, yet can be a bit cumbersome to navigate and manipulate.  That being said, it does provide many opportunities for businesses to effectively build brand loyalty and drive sales (yes… you can [...]

Image via Wikipedia How do you get people engaged online?  Well, the same tactics you use to engage people in conversation in the real world… you ask questions. But, you don’t just ask questions for the sake of asking. Engaging your followers just for the sake of engagement doesn’t really accomplish anything except filling up [...]