Image via Wikipedia I’ve been doing this for about two and a half years now and while that doesn’t sound like a lot of time, in social media marketing terms, I’ve been at it forever.  I’ve seen Facebook go through 3 major overhauls, watched as YouTube implemented their profit model and watched the number of  [...]

If you listened to my podcast posted last week, you’ll know that I have mixed feelings about FaceBook.  It is an awesome marketing tool, yet can be a bit cumbersome to navigate and manipulate.  That being said, it does provide many opportunities for businesses to effectively build brand loyalty and drive sales (yes… you can [...]

Image via CrunchBase Twitter is a powerful social media tool and I consider it one of the big three, those being Facebook, YouTube and then of course twitter. I’ve taught training courses in it, built twitter followings for clients and am actively “tweeting.”  It has definitely found its use in the social media realm and [...]

Interaction is key to social media! This customized page encourages fans to express why they are a fan! Not only does this get the fans involved, but it also provides excellent feed back and insight into customer motivation.

We helped this client build their twitter following, implementing custom background and we managed the daily interactions and communication with the increasing followers.  Our involvement has been to assist in developing a strategy to create brand awareness and increase followers. In the niche market of fitness enthusiasts, we have been able to set them up [...]